Coolers Wine
Coolers wine are designed to keep wine bottles at a perfect temperature. They also protect against unwanted humidity that can cause wine to go through a decline and alter its taste.
These sweet drinks usually contain real fruit juice and are low in alcohol (4-6% ABV). However, they are not wine.
The History of Wine Coolers
The wine cooler is a classic example of a trend that has risen to fame but then went out of fashion. What is a wine-cooler and how did it become so popular?
A wine cooler is made by mixing traditional wine with syrup or fruit juice. This is a refreshing, sweet drink, perfect for summer. It's the perfect way to stretch your wine bottle.
When the wine cooler first was introduced to the market it was a very popular choice for those looking for a refreshing and easy drink to drink. It was sold by big distributors such as California Cooler, Seagram's, and Bartles & Jaymes.
In the 1980's, wine cooler sales topped a billion dollars annually and accounted for 20 percent of all wine consumed in the US. However, their popularity began decrease in the beginning of the 1990's. This was due in part to changes in the federal excise tax, which made blending wine and water less lucrative. This was the beginning of the end of the wine cooler, which was quickly replaced by malt-based beverages like Zima and Mike's Hard.
In the current era the wine cooler is returning thanks to independent wine drink producers who are focused on creating drinks that are of high-quality and with short ingredient lists. They are also insisting on using more natural fruit flavors and wines.
Many prefer buying pre-made wine drinks. However, if you want to make your own wine coolers by mixing wine with syrup or fruit juice, it is possible to make them yourself. These are available in many grocery stores, liquor stores, and even specialty wine retailers. Aside from being practical, these drinks are an excellent addition to any picnic or barbecue. They can be served on rocks or with a hint of citrus zest. Some of these drinks are frozen, making them ideal for outdoor entertaining. These drinks are perfect for any occasion, so long as you remember the proper temperature for your wine cooler.
The California Cooler
The 80's spawned the first huge wine cooler craze and the brand that started the whole process was California Cooler. The concoctions that were packaged in bottles were a mixture of white wine, fruit juice, and other flavors. They were hugely popular. California Bottled Products was the company that made the concoctions. It was founded by Michael Crete and Stuart Bewley, his high-school buddy. They did all the work on their own including bottling, brewing and sales. In 1984 the company was selling 10 million cases a year. This prompted huge wine producers like Gallo to enter the game, saturating primetime TV with ads featuring their own versions of California Cooler, such as the endearing old yokels Frank Bartles and Ed Jaymes.
By the end of the decade the product was dead. Taxes rang the death knell of the product in 1991, as Congress increased the tax on wine excise to $1.07 a gallon. The cost of producing a wine-based beverage cooler increased, and soon it was overtaken by sweet malt drinks such as Zima or Smirnoff Ice.
Even so, it is possible that coolers will make a comeback. It could be that a new generation is eager to embrace the irreverent mix of wine and fruity liquor. A cooler can also be an efficient option for energy than a refrigerator. A wine cooler can be positioned on a deck or patio and has screens that let in cool outdoor air.
In addition to being a fantastic wine cooler, this collapsible container is also ideal for picnics and camping. It folds flat to fit in your trunk. It is easy to move, thanks to an easy-to-handle handle and wheels on top. Once it's set up, you will be able to store a large amount of food and drinks in it. It can also be used as an additional here seat, and keeps your drinks cool. This cooler also comes with a handy shoulder strap, so it's easy to carry even when full.
The 80's Craze
In the 1980's the wine cooler was all the trend in the 1980's. White wine and fruit flavors became an ideal drink for beach parties, picnics and casual gatherings. The low alcohol content enticed many people, and the drink became a symbol of relaxed enjoyment. The popularity of wine coolers increased to the point that many large companies entered the market, and a range of brands were developed with various flavors. The most successful of them were Bartles & Jaymes and Seagram's Escapes with a large portfolio of fruity flavors that made them household names.
The 80's craze for chilled ready-to-drink concoction also led to an expansion in the sparkling wine industry. Champagne and sparkling wines were a status symbol for young people who wanted to showcase their newfound wealth and a lot of Americans began to guzzle these bubbly delights on a regularly.
At the time, sparkling wines were more expensive than table wines however, they offered an easy drink alternative to more hefty, full-bodied reds and whites. In a time when wine snobs were growing into anything that didn't have the label "vin de vigne," these frothy libations provided vinophiles with a chance to indulge without getting a headache or a sour taste in their mouth.
By the close of the decade however, the wine cooler fad began to fade. An enormous increase in excise taxes prompted manufacturers to switch from malt-based wine to drinks, and by the year 2006 the category had dropped to less than 1 percent of sales.
Today, coolers are returning in a small way. Many still refer to these flavored wine as wine coolers, however cocktail enthusiasts refer to them as drinks called spritzers or an aperitif. They can be a great method to stretch the wine bottle and to add some sweetness to a light-bodied alcohol beverage, and are particularly refreshing on a hot day. However, there is no legal definition of a wine cooler and many products today do not even contain any wine.
The Perfect Cooler
There is a cooler for everyone, no matter if you're a wine lover or just need to keep your favorite bottles at the ideal serving temperature. Consider the space available and how many bottles you'd like to keep before deciding on a wine refrigerator. Also, consider whether you'd like a built-in wine fridge which is built into cabinetry, or freestanding models that can be positioned anywhere in your home.
Wine coolers are a great addition to a kitchen, but they can also be found in bars, restaurants, hotels, spas, and other beverage-serving facilities. These refrigerators are designed to store and cool bottles to the perfect serving temperature. They're a great method to ensure your customers enjoy their drinks to their fullest potential.
With a variety of single-zone and dual-zone options available, it's important to select the best wine refrigerator for your business. If you are a novice to wine, a single zone cooler is likely to suffice. However when your tastes change, you may want to upgrade to a model with dual zones that can store several varieties of wine at the same time.
If you're a wine connoisseur or just looking for an excellent wine cooler, look no further than the BruTank Vino Portable Bottle Cooler. The double-walled cooler that is vacuum-insulated keeps your bottles of wine chilled for six hours without any ice. This cooler is ideal for barbecues in the backyard, picnics and dinner celebrations.
The users love the attractive design and compact size of this wine cooler, which is perfect for homes with limited storage space. The compressor system of this cooler is loved by customers for its quiet operation and precision temperature control. Many users also appreciate the locking system, which provides an additional layer of security for wine bottles.